Menu of Services
Full stack training: Greenhouse Skills Academy
Omni-Channel Measurement Strategy: Salesforce + Google Analytics 360
Data-Driven Attribution: Audience, Attribution & Advanced Analytics
Dashboarding: Audience, Attribution & Advanced Analytics
Predictive & Advanced Analytics: Predictive Modeling
Creative Services: Standard, Rich & Dynamic Creative
Managed Services: Campaign Planning + Execution
Full-Stack Training
Greenhouse Skills Academy
For individuals with no experience to clients who want to enhance their current skill set, Dandelion provides full-stack Google Marketing Platform training.
Platforms Include:
Display & Video 360
Campaign Manager
Search Ads 360
Google Analytics
Google Analytics 360
Google Cloud Platform
Other Training Programs
Intro to Digital Marketing
Digital Campaign Process
Programmatic 101
Search Engine Marketing
Display Advertising
Online Video
Mobile Marketing
Social Media
Content Marketing
Publisher Revenue Streams
Retail Growth Strategies
How to Set-Up In-Housing
Core Solutions
Platform licensing
Platform support
Data & Analytics
Programmatic Consulting
Tech Consulting
Managed Services
Partner Value Prop
Transparency: Transparency on fees, inventory, and service.
Empowerment: Providing you with the tools and skills to take control of your media campaigns.
Engagement: Delivering unparalleled service excellence, regardless of your service model or platform tier.
“Thanks for the course today and yesterday, I already feel much more comfortable with the platform.”
— Attitude Marketing
Omni-Channel Measurement Strategy
Salesforce + Google Analytics 360
Omnichannel businesses need to measure the impact that their online marketing has on offline sales now more than ever.
Dandelion can help you measure and attribute in-store traffic or sales to online marketing campaigns/ad clicks by leveraging Salesforce Marketing Cloud and Salesforce Sales Cloud integrations with Google Analytics 360.
Our Approach
Integrating Salesforce Marketing and Sales Cloud to Google Analytics.
Using Salesforce customer ID and Google Analytics user ID as a join key to connect online to offline data.
Better analyze existing customers’ browsing behaviour both on the corporate and dealer site.
Benefits
Having access to both online and offline customer interactions will allow you to:
Have a complete and holistic view of a customer’s journey
Run smart remarketing campaigns against Salesforce audiences
Increase new customer acquisition rate
Core Solutions
Platform Licensing
Data & Analytics
Platform support
Partner Value Prop
Transparency: Transparency on fees, inventory, and service.
Empowerment: Providing you with the tools and skills to take control of your media campaigns.
Engagement: Delivering unparalleled service excellence, regardless of your service model or platform tier.
Data-driven Attribution
Audience, Attribution & Advanced Analytics
Our Approach
In order to leverage Data-Driven attribution, Dandelion helps clients implement Google Analytics 360. Integrating other Google marketing platforms such as Google Ads, SA360, DV360, and CM360 allows us to track both post click and post view (impression only) actions on site.
We also connect the client’s CRM systems in order to bring email marketing and/or offline data into GA360 to complete the entire loop of a customer’s journey.
Our Experience
Challenge: Being able to make smarter marketing decisions by looking at a centralized dashboard.
Objective: Create a single source of truth between multiple ad buying and reporting platforms.
Platforms Used:
Our Solution:
Ingest - All identified CRM data was ingested into Google Cloud for manipulation.
Import - Data was then imported from GCP into Google Analytics for attribution requirements and into Data Studio for holistic dashboarding.
Integrate - Finally, all other ad buying platforms (Display & Video 360, Search Ads 360, Campaign Manager) were integrated back into Google Analytics for final attribution modelling.
Core Solutions
Platform Licensing
Programmatic Consulting
Data & Analytics
Platform support
Tech Consulting
Managed Services
Partner Value Prop
Transparency: Transparency on fees, inventory, and service.
Empowerment: Providing you with the tools and skills to take control of your media campaigns.
Engagement: Delivering unparalleled service excellence, regardless of your service model or platform tier.
Dashboarding
Audience, Attribution & Advanced Analytics
Our Approach
Dandelion’s process starts by interviewing all future dashboard users. Questions include:
What are the different roles and responsibilities in your organization and marketing experience?
What are the top questions you want the dashboard to answer?
How frequently will you check the dashboard? Dandelion will then identify data sources and events in each data source needed to be shared within the dashboard. We then complete the data ingestion (native or through custom API) and create the final dashboard.
Our Experience
Auto Client: Dandelion was able to streamline the reporting process for our client by condensing five different reports from multiple vendors to one, user-friendly dashboard
Finance Client: Dandelion helped the client save 10 hours of work per week by interpreting creative level insights from our dashboard and stopping custom UTM use.
Action the insights from dashboards
Optimize media in real-time:
Increase Gross Margin
Decrease CPA
Increase LTV
Core Solutions
Platform Licensing
Data & Analytics
Platform support
Partner Value Prop
Transparency: Transparency on fees, inventory, and service.
Empowerment: Providing you with the tools and skills to take control of your media campaigns.
Engagement: Delivering unparalleled service excellence, regardless of your service model or platform tier.
Predictive & Advanced Analytics
Predictive Modeling
Dandelion has extensive experience solving for all predictive modeling needs. We can help to define signals and predict the likelihood of an action on your site or in-store.
Our Approach
Ask what the main business KPIs are that predictive analysis would solve for.
Identify data sources and events that would feed into BigQuery ML (both online and offline).
Ingest the data from both offline and online data sources.
Run the model on ingested data and score users based on their likelihood of an action (completing a goal).
Import the scored model in Google Analytics and then into Google Marketing Platform for activation.
Create a dashboard showcasing improvement on CPA.
Our Experience
Challenge: This auto client needed Dandelion’s help to predict the probability of a website visitor and the user’s likelihood of starting a build and price process.
Objective: Automatically segment site visitors based on probability score and create audiences for activation across Google Marketing Platform products.
Our Solution:
Create a workflow to automatically segment site visitors
Test these predictive segments against a campaign
Analyze the results and provide a summary of our findings
Scale the predictive modelling
Core Solutions
Platform Licensing
Data & Analytics
Platform support
Partner Value Prop
Transparency: Transparency on fees, inventory, and service.
Empowerment: Providing you with the tools and skills to take control of your media campaigns.
Engagement: Delivering unparalleled service excellence, regardless of your service model or platform tier.
Creative Services
Standard, Rich & Dynamic Creative
While Dandelion is not a creative agency, we do work with several top tier, preferred creative partners to be able to offer fully managed and packaged solutions for Standard, Rich or Dynamic creative. Dandelion facilitates the builds in collaboration with the Advertiser and the Creative Partner from concept creation through to approval and then to campaign trafficking.
Creative Process + Deliverables
Concept Development: creative concept development in both English and French.
Concept Approval: concept approval + HTML5 development of initial asset for sign off.
Animation Approval: animation approval + all remaining ad sizes delivered as HTML5 zip file packages with static backup images for each.
Launch: creative trafficking, QA and launch.
Dynamic Solutions
Dandelion’s approach to dynamic creative follows our standard Implementation Framework:
Prepare → establish team members, timeline and objectives.
Discover → assessment to determine strategy, data feed triggers, reporting vales, dynamic components, etc.
Design → draft data fees including trigger dynamic and targeting attributes. Design creative shell templates.
Implement → build out dynamic templates and integrate creative assets into data feeds.
Launch → traffic, QA, and launch campaigns ensuring reporting variables are set.
Our Creative Partners
Core Solutions
Platform Licensing
Platform support
Data and analytics
Partner Value Prop
Transparency: Transparency on fees, inventory, and service.
Empowerment: Providing you with the tools and skills to take control of your media campaigns.
Engagement: Delivering unparalleled service excellence, regardless of your service model or platform tier.
Managed Services
Campaign Planning + Execution
For clients who may need additional or expert resources in managing either their media buys, their analytics, or both. Dandelion offers strategic development, planning, campaign execution, optimization, and staff augmentation.
Our Process
Dandelion also offers Media Strategy and Campaign planning services. We collaborate with clients every step of the way to execute strategic, measurable and effective digital campaigns.
Core Solutions
Platform Licensing
Programmatic Consulting
Data & Analytics
Platform support
Tech Consulting
Managed Services
Managed Services Case Study
Challenge: Showcase the range of products & services that our client had to offer to residents in Canada and the US across 52 locations.
Objective: Increase foot traffic to in-store locations & online conversions.
Platforms Used:
Our Solution:
Pixel Strategy - Retargeted users who visited relevant portions of site.
Activity-Based Audiences - Retargeted users who interacted with creatives that ran as part of upper funnel campaign tactics.
DCO - Served the most relevant ad to users at the optimal time.
Polygoning Technique - Targeted users that had previously visited locations.
Results:
+10% Increase in store visits
About Dandelion
Dandelion is a Canadian-owned and operated Google Marketing Platform and Google Cloud certified Sales Partner.
Dandelion was created with the sole purpose of helping companies solve the most challenging problems they face today. Our experience in industry has shown us there is a better way to do business.
Transparency:
Transparency on fees, inventory, and service.
Empowerment:
Providing you with the tools and skills to take control of your media campaigns.
Engagement:
Delivering unparalleled service excellence, regardless of your service model or platform tier.