Campaign Manager (CM) Solutions
Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Data All In One Place
Campaign Manager consolidates multi-channel data into one single view of each user by providing de-duplicated, cross-device measurement, attribution, and optimization.
Centralize Measurement
Leveraging the centralized data from all media, channels, and devices in one platform, Campaign Manager offers sophisticated and comprehensive measurement and reporting tools.
Access Advanced Tools
Campaign Manager’s Attribution Modelling tool enables advertisers to compare the different models of assigning conversion credit to your marketing channels. This includes Last Interaction, First Interaction, Linear, Time Decay, and Data Drive Attribution.
Cross Device Measurement
Sophisticated cross-device from data across 7 platforms with a billion users. Measure a single user view across multiple devices, track the full customer journey.
