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Display & Video 360 (DV360) Solutions

Display & Video 360 (DV360) offers end-to-end campaign management in one tool - from media planning and creative development to measurement and optimization.

Google’s Demand Side Platform (DSP) allows advertisers to bid and buy inventory directly from publishers or from ad exchanges both within and outside the Google Display Network.

Collaborate Across Teams

Manage creative, analytics, TV, and digital teams with a single tool that brings everyone together to share insights, work more efficiently and get closer to the data.

Reach the Right People

Access all your audience insights in one place, so you reach the right people with your message.

 

Put Intelligent Automation to Work

Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster.

Control Your Campaigns

See precisely how your money is being spent and know exactly where your ads are running so you can take the steps to adjust your campaigns.


Proof of success


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+39% View-through Rate

L’Oreal Paris used custom affinity audiences and the robust measurement capabilities available in DV360 to bring more systematic audience insights and better execution.

 
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+434% Clickthrough Rate

Avon used native ads to provide content that feels aligned with the surrounding user experience and won far better audience engagement as a result.

Designed to work together

Display & Video 360 natively integrates with other solutions, allowing you to connect data and workflows across

products - increasing efficiency and delivering better results.

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Learn how the Google Marketing Platform can work for you.