Amazon Advertising
Reach your audience on Amazon owned-and operated sites and apps, as well as Amazon Publisher Services and third-party exchanges.
The Amazon DSP is a demand-side platform that allows advertisers to reach their audiences programmatically and at scale wherever they are; on Amazon, across the web, and on multiple devices - in many formats.
We are a certified Amazon Solutions Partner helping you to reach your audience and improve your marketing.
High Quality Inventory
Access inventory from Amazon owned and operated sites and apps (Amazon, IMDB, Twitch), Amazon Publisher Services, and leading 3rd party exchanges
Exclusive Amazon Audience Solutions
Build unique audiences based on interactions with your brand’s product, reach in-market audiences, and target by user shopping signals, lifestyle, demographic or contextual.
Customize targeting solutions by geo-targeting postal codes based on Amazon delivery profiles. Amazon’s DSP enables advertisers to leverage existing audiences into Amazon campaigns
Measurement & Brand Safeguards
Unique metrics, retail insights, and 3rd party reporting solutions.
Amazon has developed a 1st party traffic quality solution that provides real-time pre-bid filtering, and manual reviews of sites and apps.
Cross-Device and E-Commerce Creative
Unique ability to share singular view of audiences across devices and report on conversions by device
Advertisers can use their own creative assets or Amazon’s e-commerce creative
Amazon Sponsored Ads target shopping queries or products, and can occupy high-visibility placements on and off Amazon.
Sponsored Products
These ads help increase sales by attracting traffic to your product pages. They appear on Amazon and help promote specific products in shopping results and relevant
product pages.
Sponsored Brands
These ads help to boost brand awareness and increase sales across the entire catalog. They appear on Amazon and allow you to create ads that include multiple products, along with your brand logo and a custom headline.
Sponsored Display
These ads reach your ideal customers on and off Amazon. They help you engage audiences who either showed interest in categories related to your promoted product, or viewed your product’s detail page but did not purchase.
“Dandelion helps us maximize the return on our Amazon DSP investment by providing industry-leading best practices. We’ve been able to partner with them to drive not only efficient costs per acquisition, but also optimize campaigns to meet and exceed business objectives.”
— Mike Zablocki, Manager, Digital Marketing at Mitsubishi Motor Sales of Canada