Optimize 360 Solutions
Optimize 360 offers an opportunity to test, adapt and personalize. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business.
Let Your Data Guide You
Optimize 360 is natively integrated with Analytics 360, so you can use Analytics 360 reporting to quickly understand where to improve your site, and Optimize 360 to test your changes.
Test What Works Best
Easily run tests — including A/B, multivariate, and redirect tests — on your website content to learn what works best.
Take Matters Into Your Own Hands
Make changes to your site easily and quickly, driving better results in minutes.
Deliver a Personalized Experience
One size never fits all. Customize your website experience to suit each type of audience.
Proof of success
+3.9% Total Mobile Revenue
To help mobile users to find exactly what they were looking for, the Mango team began by creating several goals in Analytics 360 that described where users were in the sales funnel, then they used Optimize 360 to run site experiments to aid mobile customers in finding the products they sought.
-77% Bounce Rate
Transavia carries out its culture of continuous improvement through digital experimentation. With A/B testing in Optimize 360, the company discovered key opportunities within the mobile experience and reduced internal analysis time by 50%.
Designed to work together
Optimize 360 works seamlessly with other solutions, allowing you to use insights from across products to deliver the right experience to the right customer.
