Overview:

Many marketers in today's landscape are reevaluating their approach to owning their technology. Where organizations previously relied heavily on third-party partners to own their technology contracts, strategy, and execution, the industry is moving towards in-sourcing some or all of these functions. Marketers who are moving towards co-managed or in-house models do so in order to streamline their technology providers, consolidate data sources, mediate lack of transparency and achieve greater control.

Dandelion enables clients to take control of their strategy by providing end-to-end services and solutions. From the initial assessment, through design and architecture and finally into to deployment, integration and launch Dandelion’s effective approach to balancing People, Process and Platforms delivers successful outcomes.


 
 
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ASSESS

  • Evaluate existing tool setup and digital operations

  • Uncover the objectives and goals

  • Build an ecosystem diagram to showcase specific technologies and goals

DESIGN

  • Delivery of a solutions framework and architecture

  • Development of an implementation plan

  • Development and QA steps for each platform

DEPLOY & INTEGRATE

  • Deploy data architecture

  • Tool setup and configuration

  • Data layer build and mapping

  • Data Prep - ETL / prepping structured and unstructured data

  • Connection across tools

LAUNCH

  • Execute ETL process

  • Configure reporting and analyze impact

 
 
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Analytics 360 provides the tools and support enterprise teams need to get actionable insights from their data, and better understand their customers. Those insights can be used to take action, such as improving your website, creating tailored audience lists and more.

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Manage your analytics and media tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management.

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization.

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Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business. Optimize 360 is natively integrated with Analytics 360, so you can use Analytics 360 reporting to quickly understand where to improve your site, and optimize 360 to test your changes.

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Search Ads 360 features native integration with the Google Marketing Platform that enables streamlined workflows for buyers to manage and track campaigns across a single platform, all while automated bidding improves performance.

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Work smarter with end-to-end campaign management in one tool. From media planning and creative development, to measurement and optimization.

Display & Video 360 provides users with the ability to choose from a range of programmatic buying options, including programmatic guaranteed, direct deals, and open exchanges. Google’s proprietary algorithms adjust bids to meet advertiser-specific campaign goals.

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Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across web and mobile. This includes a robust set of features for adserving, targeting, verification and reporting. Agencies and advertisers use Campaign Manager to traffic media plans , upload creatives, and set ad serving rules.

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A cloud platform enables you to have more connections, analyze, scale, and democratize your data at an accelerated speed driving innovation and transformation of your business. Googles Cloud platform has multiple marketing tools to employ.

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If you're interested in learning more about platforms and technology infrastructure, give us a call and we'd be happy to discuss.