Data is the raw material of customer and business insights. In the old marketing paradigm, data was collected and analyzed after the fact, to evaluate performance and make budget decisions. Today, we use data to create predictive models and proactive performance-led business strategies. This approach has its own unique challenges;
Siloed data existing in multiple different formats
Scarce technical resources
Compliance and privacy regulations
Oversaturation of analytics platforms and tools used to manage data
Dandelion’s team of consultants, architects and analysts can help develop your data story, connect your technology across platforms and analyze your data to create new models, segments and opportunities for your organization.
Strategy and Implementation
Audience / Customer Analysis